Creativity is the root to any flourishing business. The idea is to grow a seedling of inspiration into something bigger that gains traction and draws people in. For Lisa, the fondness for flowers in unexpected locations was the fuel that started pot & box.
We’re certainly used to the idea of buying ice cream out of ice cream trucks, but what about flowers? Lisa drives her truck around to holiday markets and street fairs in the Detroit area, selling flowers and arrangements. You can keep on eye on the pot & box truck’s activity through the twitter page and follow it around the city if you so please.
When Lisa isn’t touring the city à la flower truck, she’s working on floral designs for weddings and other events. We caught up with her as she was setting up for one such happening. Her ingenuity shines through yet again, as she hung ginkgo tree branches from the rafters.
Here’s a bit of advice from Lisa to anyone hoping to turn a creative idea into a successful venture:
“Owning a business is all about being able to pivot. Trends, moods, and weather can change what I offer, and how I offer it. I used to want to have a traditional retail flower and garden shop, but I realized I have more flexibility to tackle different projects if I have flexibility in my schedule. That was a giant pivot. So, as far as advice, I’d suggest being open to change is really important. But also, go ahead and be stubborn when you think it’s important.”