One of my favorite things about Carhartt as a brand is their realness. I don’t mean that in the fluffy sense of the word. If we know anything, it’s that this gear is rugged. It’ll take a beating and last a lifetime. It’s not meant to be worn lightly. It’s the kind of clothing you never tire of wearing. You’re not tossing it out the next season because of flippant fashion trends. You hold onto it for years because it’s reliable.
That brings me to the point. Maybe you’ve seen the most recent Rain Defender® commercial. If not, check it out. The photos above are behind the scenes from the making of that spot. None of those people are actors. They aren’t pretending to get dirty. That’s what a normal day is like for them. Carhartt is a brand of the people. Carhartt is dedicated to the folks who get their hands dirty and those who outwork them all.