Conscious companies are the way of the future. When I look to make a purchase, I want to buy from someone I trust. For most, that depends on quality and reliability. However, in a world where so many corporations revolve around the bottom line, it’s refreshing to see a business with character, not blinded by greed. I want to put my cash behind people who bring dependable products to their consumers in a mindful way, supporting the environment and keeping the customers’ well being at heart.
Detroit’s beloved James sisters dreamed of making raw juice commercially available and viable. What is raw juice? To put it simply, it’s juice in its purest form, made from 100% organic fruits and veggies. Conventional juice is dead, pasteurized and preserved to the point of reducing it to a mere sugar-y substance, low in nutrients. Raw juice is technically alive, hence the short shelf life, but full of all the goodness you’d find in the ingredients.
Four years ago, DROUGHT was born, a product of this sister super team on a mission to bring an honest approach to the health food industry. They make a great team.
“What is one’s shortcoming is another’s strong suit. We step in where needed and don’t allow each other to flounder. We are direct with one another and at the same time allow one another the flexibility to be independent. Of course we regularly push each other’s buttons, but we have one another’s best interest in mind. Trust me, none of us would be in business together if it were cutthroat competition with one another behind the scenes. We support one another 110%.” –Caitlin James
Their advice for anyone with a similar vision is to, “Do it now! Don’t wait or get caught up in the how’s–just do it! The how’s will work themselves out. Thoughts become things.”