Michigan florist, Holly Rutt, started making soaps as a hobby. Combining her love for nature and interest in healing plant extractions and essential oils, she and her husband created a line of body care products. After realizing how much steam her side gig was gaining, Holly decided to devote the majority of her time to The Little Flower Soap Co.
Soap making is a beautiful process. I’ve never gotten a chance to see it first hand until now, and there is something very pure about it. Goods always mean so much more when you realize the amount of work and thoughtfulness goes into their production. All of the items sold at The Little Flower Soap Co. are 100% American made and crafted with love.
I asked Holly what advice she had for others hoping to follow a similar path to her own.
“The maker movement is in full swing there has never been a better time to start your own small business. If you think your life would be better as your own boss in a creative field than get started and stick with it.” —Holly Rutt
In hind sight, Holly wishes she would have invested more of her profits back into the business early on instead of sticking that money in savings. If she could go back she would apportion a greater deal of her earnings into more equipment, web and graphic design, etc…
“Do not underestimate the importance of a clear business vision. Know what you want the business to become in 1 year and in 5 years. Write it down on paper and come back to it often. This way when business starts to grow rapidly you can stay at the helm and steer in a clear direction. If you don’t know where you want the business to go it will take on a life of its own and drag you behind it.” —Holly Rutt
It is incredibly inspiring to see such a young, capable woman grow a hobby into an ever expanding business. Find your passion and pursue it, it’s not something that magically forms overnight. It’s a labor of love that grows with each effort your put towards it.