Three years ago, Mary and her husband Brian were high-powered Silicon Valley lawyers/entrepreneurs who traded it all away to live the Carhartt way of life. Armed with a strong work ethic and the fearlessness to ask lots of questions, the couple and their four daughters who all share the first name of Mary – but who go by their middle name to keep things “simple” – have proudly become a fully-functioning ranch that sells its meats all over the country.
With a background in biology and business, Mary navigates the world of farming with a unique perspective, considering it a privilege to care for sick or injured animals. When Mary’s not tending to the daily grind of caring for the land and livestock, she’s tending to the business side of things.
Thanks to the movement of knowing where your food comes from, the marketing of the Five Marys’ story has resonated with people near and far. In fact, Mary estimates that 80% of their orders come from people who’ve found them on Instagram, and if you follow @maryheff.5marysfarms on Instagram you’ll immediately see why.
As for the farm itself, the 1,800-acres of land are nestled in a valley of the Pacific Coast Ranges. Weather swoops in dramatically – no matter what chores lie ahead. And at any hour of the day, you’ll be certain to find one of the four younger Marys covered in mud as they chase a little lamb or collect eggs in the barn.
“I am so proud of the life we get to give our girls living and working together on the ranch,” Mary beams when talking about being the mother of four young farm girls. “I don’t think I gave my girls enough credit before we moved here,” she continues, “I made their lunches and filled their water bottles and did all of their laundry, not really expecting them to do too much. By necessity, when we moved to the ranch the girls had to step up to the plate and start helping more, and they are so much more capable because of it.”
MaryFrances or Francie, is the oldest at 9. She loves dogs, looking after all the animals, and reading books. MaryMarjorie or Maisie, is 8 years old. You’ll often find her following her dad around the ranch, helping out in any way she can. MaryJane, or JJ, is a fashion-forward 6-year-old fireball. While sweet little MaryTeresa, also called Tessa or Tiny, is a perpetually happy 4-year-old with a giant smile on her face and typically a tiny animal tucked away in her arms.
We all have the same few wishes for our children: that they are happy, healthy, and they have a spot of dirt where they can run, play, and call home. We hope laughter echoes in their bellies and independence grows steadily with each of their adventures. We want them to be kind and thoughtful, tough, and clever.
We hope you’ll join us in saluting Mary Heffernan, a cut-and- dried example of what it means to be a Carhartt Mom. Stay tuned with daily updates on instagram.