Brit McCoy of The Wood Cycle in Wisconsin / Crafted in Carhartt

Brit McCoy of The Wood Cycle in Wisconsin

In 1999, Brit McCoy’s father, Paul Morrison planted the seedling that would turn his basement hobby into a flourishing business, The Wood Cycle. Brit was only 8 at the time, but those moments cemented in her a love for hard work and a respect for chasing you passions till they become the central pillars of your life. She would help her dad with small tasks like sanding, finishing, grounds keeping, and cleaning.

“Since day one The Wood Cycle has focused on urban trees. These trees, whether in someone’s backyard or on a fenceline in a farmer’s field, are coming out for reasons other than timber harvest. We work with arborists to get these trees removed, and the rest of the process we handle at our location. With this approach we’re able to utilize more of the tree; whether to burn scraps in our wood furnace for heat or using the sawdust for livestock bedding at my farm, we aim to dispose of our waste responsibly.

I have a table that my dad and I designed together. We call it the Stack Table. It’s a table designed to use our ‘shop scraps’, or the ‘cut offs’ from boards that were too warped to use in a project. We designed it together around a burning fire while we threw our scraps into the flame to heat our home. We always loved talking about new ideas and these caught our attention for some reason that night. That table is still one of our best sellers and our first prototype is in my home.” -Brit McCoy

Brit McCoy of The Wood Cycle in Wisconsin / Crafted in CarharttBrit McCoy of The Wood Cycle in Wisconsin / Crafted in CarharttBrit McCoy of The Wood Cycle in Wisconsin / Crafted in Carhartt

Brit left her hometown to major in Landscape Architecture at Iowa State University. Upon returning to Oregon, Wisconsin, she and her husband Matt founded their own farm, first selling their ethically raised meat locally, eventually expanding their reach. You can even order a box of their fine products on her website:

At a young age, Brit’s eyes were opened to the reality of owning and operating a company. Her upbringing taught her “hard work and the down and dirty part of owning a business. Not every aspect of owning a small business is glamorous, but it is certainly rewarding to follow your passion!”

My business started just like my father’s, to make our hobby our career. I started raising livestock as soon as I could afford to feed them. I started with sheep but always wanted to have cattle, now I have both because I realized I don’t want to choose one over the other. I had a degree in Landscape Architecture so raising our livestock on an all-grass system fit not only my educational background but also my desire to feed my livestock in a way that reflects nature. After starting the farm I realized I really still loved using the ‘design side’ of my brain so I transferred my media from computer drafting to designing flowers for weddings. The blend of farmer and florist is my perfect fit.” -Brit McCoy

Brit McCoy of The Wood Cycle in Wisconsin / Crafted in Carhartt

Brit is a woman of many talents. She’s a full time farmer, running her own flower business, all the while working at The Wood Cycle. Making strides in her career alongside her family is the most challenging and most fulfilling part of the job.

“Working with family is incredibly rewarding. You’re working looking towards the same goal, the same future and are focused on the same dream. However, it does have some challenges when the family doesn’t see exactly eye-to-eye.

Urban wood is an incredibly beautiful way to share our stories with future generations. The urban trees we use in our shop have incredible ties to family stories and we love helping other families let their stories live on through fine furniture. We are honored to be a part of that process, tree to table.” -Brit McCoy

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