Mary and Brian Heffernan

“I hope in 10 years and in 50 years–I am doing exactly what I’m doing right now, working hard right alongside my husband and my family everyday to care for these animals and the land we have.  I hope our children continue to be involved and to come back often with their families or maybe choose to be a part of the ranch in the long term.  I see a local couple in their 80’s driving by every day to go feed their cows together and every day I see them I think ‘I hope that’s us when we are that age!'”

-Rancher Mary Heffernan of Five Marys Farms in Fort Jones, California

Mary and Brian Heffernan of Five Marys Farms / Crafted in CarharttMary and Brian Heffernan of Five Marys Farms / Crafted in CarharttMaryandHeff3Mary and Brian Heffernan of Five Marys Farms / Crafted in CarharttMary and Brian Heffernan of Five Marys Farms / Crafted in CarharttMary and Brian Heffernan of Five Marys Farms / Crafted in Carhartt

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Make sure to follow @craftedincarhartt on instagram.

Shaking Up Social Media and How Women Are Portrayed

Women Run the World / Crafted in Carhartt
Women Run the World / Crafted in Carhartt
Women Run the World / Crafted in Carhartt

Women Run the World / Crafted in Carhartt

Let’s take a minute to think about women in media and how we’re portrayed. It’s a common enough topic these days. Many of us are aware that our society is continually bombarded with gorgeous glamazon women, thin and flawless, with glowing skin and shiny hair, perfectly positioned, sitting, standing still, just waiting to be admired.
We all know the wonders of Photoshop, the great works of make-up artists, and the phenomena of calorie counting. Even once the smoke and mirrors are revealed, it can still be hard to shake the conditioned image of what women are expected to be in this day and age. Of course what we need is an adjustment of those expectations. We say we’ll think differently and react on a more educated level when we see these constant reminders of what our culture demands of us. But it can be tough to stand strong against the nonstop barrage.
We need to start consuming media that shows us the real strength and beauty of women. Watch movies and read books that pass the Bechdel Test. That’s simply a work of fiction that features at least two women who talk to each other about something other than a man. Quite shockingly, there are few contemporary pieces that pass. Seek out the ones that do. Toss out the magazines that tempt you into the never-ending chase after a newer, thinner, fitter, happier, sexier you. Trust me, once you find your true path in life and do what it takes to follow it, you’ll be the better version of yourself that everyone hopes to be.
Don’t buy into the misconception that women are catty with each other and just want to compete at all costs. Stop perpetuating that behavior. We need to build each other up. Be inspired by the strong trailblazers who have left a wake that shakes things up. That’s my ultimate goal with Crafted in Carhartt. It’s a place in social media, where women are portrayed as the strong, capable, creative, and awesome people that they truly are. Let’s focus on the good we as women can bring to the world. Be challenged by women making art, building skills, making things, and getting business done. We can all learn from each other’s stories and advice.
I don’t know about you, but I’d much rather see images of women, who are masters of their trade, proficiently swinging a hammer, shoveling coal, and accomplishing something great than someone who is dead in the eyes, forcing a smile as just the right amount of wind tousles her hair. How about you?

Pictured above is Detroit artist, Kate Silvio. Read more about her and her work here.

 

Spring 2014 Lookbook

Crafted in Carhartt

Crafted in Carhartt

Crafted in Carhartt

Crafted in Carhartt

Crafted in Carhartt

Crafted in Carhartt

Remember Claire from Willowbrooke Farms in Michigan a few weeks back? Her story is featured in the Carhartt Spring 2014 Lookbook. Posted above are a few more behind the scene shots of Claire and Dixie. Make sure to check out the sneak preview of the Spring line here. The Jasper Jeans are available now! With Work-Flex™ durable stretch technology, they are perfect for a work day that’s filled with bending, crawling, and climbing. You may have heard about Carhartt Force already. Its stain resistant and moisture wicking material make it perfect for work. It will soon be available in a polo T-shirt with a great shape and color.

The Fall Line Is Here

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Carhartt Chicago

Let the rejoicing begin! Carhartt fall styles are here. (take a peek for yourself) I went to the Carhartt store in downtown Chicago and came away with a bag full of goodies. There are some really great new plaids, pant fits, and warm jackets. Stay tuned in the next few weeks as I highlight some of my favorite fall items.